The collective is a group of avid cyclists, connected by a common interest, their bikes. We only onboard customers who we believe will play fair and take good care.
We don't lump your bike(s) together with iPads, watches, and washing machines, like a traditional home insurance policy.
It's just you and your bike, covered by them and theirs. Simple.
The collective is both broad and inclusive. No matter who you are or where you come from, if you love cycling, you can join the collective!
Here are some key stats about our collective*:
Greenest Rookie: 19 years old
Most Grizzled Vet: 76 years old
Longest ride from home to the Laka office: 584 miles
Shortest ride from home to the Laka office: Under 500m!
15% Female riders - and growing
Most expensive bike: £9,800
Our collective has room for all sorts of pedal-powered passion projects - we're looking after cargo bikes, e-bikes, mountain bikes, road bikes, time trial bikes, cyclocross bikes, gravel bikes, kids bikes, commuter bikes.... you get the picture.
This is what Median Morgan looks like - they're in the middle of the pack:
35 years old
Rides a: Cannondale
Bike value: £2,478
Joined up in: July
Want to know where you can slipstream other members of the coolest cycling team around? Checkout this map of all the places you guys** like to ride:
*As of 11.04.20**Based on a sample of anonymized rides from members with Strava